Reena Ahluwalia Speaks at the Gem-A Conference 2017

Reena Ahluwalia was invited by the Gemmological Association of Great Britain (Gem-A) to speak on 'Diamond Storytelling Through Design & Art'. A topic Reena has spoken extensively about. Reena highlighted need for diamond industry to tell diamond stories that can authentically connect to next generations and their aspirations.

Diamonds already start as nature's art-forms. One thing we have learnt in the diamond and jewellery business is that each generation brings their own challenges and opportunities. Collectively as an industry we must have the vision to not only seek to understand the Millennials, but also the generation that will exert their market power after them. According to Reena, trends may come and go, but stories are truly cross-generational. Stories never go out of fashion. Stories, live on.

Established in 1908, the Gemmological Association of Great Britain, or Gem-A, is the world’s longest established provider of gem and jewellery education. 

Read Reena's speaker's interview for Gem-A. 

Reena Ahluwalia with Gem-A CEO, Alan Hart.

Gem-A CEO, Alan Hart with Reena Ahluwalia and Alan Bronstein. Image: Henry Mesa, Gem-A

Reena Ahluwalia Speaking at the Gem-A Conference 2017. Image: Henry Mesa, Gem-A

Chandra Horn, Reena Ahluwalia, John Bradshaw, Richard Drucker at the Gem-A Conference. Image: Henry Mesa, Gem-A

Reena Ahluwalia showing the Coronet By Reena spinning diamonds collection to attendees at the Gem-A conference. Image: Henry Mesa, Gem-A.

Wonderful Mark Cullinan of Cullinan Diamonds (his great grandfather was the owner of the famous Cullinan Mike), is now the owner of Reena Ahluwalia's blue diamond painting.

Wonderful Mark Cullinan of Cullinan Diamonds (his great grandfather was the owner of the famous Cullinan Mike), is now the owner of Reena Ahluwalia's blue diamond painting.

Diamonds & Millennials: Understand The WHY & The WHAT Will Be Answered

By Reena Ahluwalia. Blog appeared in GEMKonnect

Reena Ahluwalia speaking at the 'Design Inspirations 2017' seminar organized by the GJEPC.

What are the diamond jewellery trends that are shaping up the North American Millennial market in 2017?  

The Gem and Jewellery Export Promotional Council of India (GJEPC) recently invited me to speak and share my observations on this specific question at their design and trend forecasting annual seminar, Design Inspirations. This year’s topic focused on the challenges and opportunities around designing for the Millennials.

A great deal has already been written about the Millennials, their buying power and behaviour. Rightly so, Millennials now make the largest consumer market for diamond jewellery. According to a report by the De Beers Group, Millennials in the US alone account for over 60 per cent of this generation’s diamond jewellery purchases in the top four markets, namely – the US, China, India and Japan.

I’ll summarize what I said at the GJEPC seminar. Since the diamond jewellery market is too wide a spectrum, I decided to focus on a specific area — the non-bridal diamond trends, a rising star segment for Millennials in the US. The premise of my talk was to question why things trend, what influences and shapes them to become market forces. Truly understanding the why will help answer the what that is needed to appeal to the Millennials and the generation beyond.

One thing we have learnt in the diamond and jewellery business is that each generation brings it’s own challenges and opportunities. Collectively as an industry we must have the vision to not only seek to understand the Millennials, but also the generation that will exert their market power after them...

CONTINUE TO READ MORE: https://www.gemkonnect.com/blog/diamonds-millennials-understand-why-what-will-be-answered

Here are my top five diamond jewellery trends shaping the North American Millennial market in 2017 — Enamel, Geometric, Minimal, Meaningful and Open.

Why do these five specific segments constitute trends? I believe these trends are a reflection of what the US Millennials hold close to their heart — self expression and individuality, their digital identity, shedding excess in the world full of information overload, making deep emotional connections, making an impact through their actions, decisions and pocket. CONTINUE READING: https://www.gemkonnect.com/blog/diamonds-millennials-understand-why-what-will-be-answered