Reena Ahluwalia was invited by the Gemmological Association of Great Britain (Gem-A) to speak on 'Diamond Storytelling Through Design & Art'. A topic Reena has spoken extensively about. Reena highlighted need for diamond industry to tell diamond stories that can authentically connect to next generations and their aspirations.
Diamonds already start as nature's art-forms. One thing we have learnt in the diamond and jewellery business is that each generation brings their own challenges and opportunities. Collectively as an industry we must have the vision to not only seek to understand the Millennials, but also the generation that will exert their market power after them. According to Reena, trends may come and go, but stories are truly cross-generational. Stories never go out of fashion. Stories, live on.
Established in 1908, the Gemmological Association of Great Britain, or Gem-A, is the world’s longest established provider of gem and jewellery education.